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 Reciprocal Links and Link Popularity

 

Reciprocal Links to Improve Link Popularity

Reciprocal Linking generates targeted website traffic; improves relevancy rating on major search engines; increases link popularity, and results in higher search engine ranking.

Increasing the number of quality, relevant sites which link to your site can greatly improve your search engine rankings, and dramatically increase traffic to your website

Link popularity is the total number of web sites that link to your site and is a measure of your website's online awareness and overall visibility. "Popularity" is only one part of the link analysis systems that search engines such as Google use to rank web pages.  The quality and context of links is also taken into account, rather than sheer numbers.

 Every major search engine uses link analysis as part of their ranking algorithms, which gives search engines a useful means of determining which pages are good for particular topics or search terms

By building inbound links, you can help improve how well your pages do in link analysis systems. You want links from good, high traffic web pages that are related to the topics you want to be found for.

If these pages are top ranked (within the top 10 or 20) then they are likely to be receiving many visitors.  Gaining links from them can increase traffic to your own website, as well as increasing your link popularity.

How to Find Good Links

To find good links, go to the major search engines such as Google and Yahoo and search on your target keywords. By searching for your target keywords, you'll find the pages that the search engines are telling you are good, as evidenced by the fact that they rank well.

Now visit the pages at the top of the listings, to see if they are relevant to your website or pages. Then you need to contact the website owners to ask if they will link to you. Not everyone will, especially sites that are extremely competitive with you. However, there will be non-competitive sites that will link to you, especially if you offer to link back.

How Popular is your Site?

Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. The best way to discover how people are finding your web site is to analyse your site's activity logs, or use search engines to track down referral links. In particular, this method gives you an idea of how "popular" a search engine believes your site to be. That's important for those search engines that rank sites in part by the site's link popularity.

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Good links and Bad Links

Good links are from like-minded sites , so if you offer vintage cars, a link from a car seat covers supplier would be a good link, especially if that site has a high search engine ranking.  But a link from a vintage clothing site will penalise you with the Search Engines, and although the two might seem to be related in the 'real' world, search engine spiders will not recognise this reasoning.

There are many sites offering 'automatic' linking or software to select sites for linking purposes. These are called 'Link Farms' and should be avoided at all costs, as they are not relevant links from relevant sites. Search Engines may never list your site if you have lots of irrelevant links.

Affiliate links can hurt you.  Link only to affiliates with 'like content'.

Automatic submission to thousands of search engines will also cause you grief, and you would likely be bombarded with FFA (Free for All) and non-relevant links that will certainly penalise your site.

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Reciprocal Linking Campaign

We can offer a specialist service to establish reciprocal links. We do extensive research related to your target market and identify the type of sites that are appropriate for building inbound links. Using groups, lists and keywords we then build a master contact list of sites that are short-listed.

We then visit these sites one by one to find the e-mail addresses of the site maintainer so that we can contact them directly and gather information about the relevance of the site in question.

We then email our proposal to the site maintainer, personalized or customized where relevant; and correspond with them to answer all or any questions that they might have.

For sites that respond positively, reciprocal links are then generated on both the related sites and linked through respective HTML pages.  More details of the package:

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Reciprocal Linking Campaign

Our reciprocal linking service aims to get your website 75 targeted inbound links and guarantees to get you at least 50.
This service is incredible value for money in view of the exhaustive and time consuming work involved. First our experts trawl the Internet for prospective link partners who meet your criteria.
Once we have compiled a list of at least 150 prospects we create a link page on the clients' site so we can show the prospects we are serious and have already added their links.
We then contact the prospects with a personalised email; advising that we have added their link to your site and ask for a link back; outlining the benefits of linking to your site for them and their own site visitors.

Through a tried and tested process we are able to generate a good volume of reciprocal links for our clients and usually generate more than the guaranteed minimum. This has a beneficial effect on your search engine rankings due to link popularity as well as a direct effect of generating traffic through the actual link sites.

£239.99
per campaign

Order now

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Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.

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