Copywriting is an art; a craft; and almost a science. The success of your website, email, advertising, or any communication, depends on the impact of the words that can be read within the first ten seconds.
Online readers cope by scanning rather than reading, so your writing style is critical to successfully deliver your message in the shortest time.
Copywriting is selling with words; the art of presenting written material; either advertisements or detailed information, in such a way as to persuade the reader to respond. The best copywriters use the AIDA formula, which is Attention, Interest, Desire, and Action.
This formula builds the copy up to a peak of persuasion, leading the casual visitor, step by step, up to the point where they can be directed to take further action such as placing an order or contacting you NOW.
First the Content, then the Copywriting
Once you have decided on the Content of your website, your text will need editing into marketing copy, using copywriting techniques. This editing will enhance the appeal of your product by emphasizing your Unique Selling Proposition (USP) and the "what's in it for me" factor (WIIFM) for your potential customer.
The unique selling proposition is the benefits that make your offer stand out from your competitors. These benefits could be lower price, better service, longer warranty, interest free credit, hand crafted, or whatever relates to your USP.
Good Copywriting increases Conversion Ratios
Good website sales copy can increase conversion ratios considerably. A sales optimized web page should at least convert 1-3% of their visitors into customers with high quality sales copy and powerful dynamic sales strategies.
Successful marketers focus on converting visitors into customers, and this is achieved through the combined efforts of the sales letter/sales text, email capturing strategies, compelling offers, strategic email campaigns etc. It may be the copy that says 'Buy now', 'Proceed to Step 2', 'Subscribe today', or 'Confirm purchase'.
Good Copywriting is not just for Websites
Copywriting techniques should be applied to all your documents, graphics, logos, and any aspect of visual or text communication you use to get your message across to your audience. For instance:
Marketing your website is not just about the website alone, it's about building your customer mailing list. If you are not Email Marketing with ezines, tutorials, tips, articles, and many other ways of keeping in touch with customers, you are missing the best opportunity to make sales.
You can have your own customized 'designer' email content that won't be bounced by ISP spam filters. Sequential Designer Emails can be created by our talented copywriters, providing email content, format and style for ( Automatic Responder ) email campaigns.
We offer experienced and talented content writers and copywriters well versed in direct response marketing techniques
Our Services include:
Ezine (Newsletter) Promotion
Email Marketing Campaigns
Sequential Designer Emails or mini email courses
Ebook Publishing
Advertising Campaigns
Press Releases and Publicity
Affiliate programs
Multimedia Presentations
Article Writing
Simply ask for a FREE Quotation tell us what you want, and we'll get right back to you.
We can Do it All for You
Direct Response Copywriting
Direct Response Copywriting is sales oriented writing on a website that is designed to get a response from the reader e.g. either an order; download; enquiry or request for further information. In addition to new copy creation; you can also get the existing copy on your site improved and edited to make it more sales focussed to achieve the response you require.
Special Graphic Creation
Special graphics include images that need to be specially created. This includes collages and montages that are a collection of different images put together to create a whole new image; or single images created from scratch such as a special icon; button or symbol; or even just modification of a single image through special filters and effects to create a stunning new image.
Online and Print Corporate Identity
Whether you are a new company requiring brand development or an established organization wishing to refresh your brand; your website, banners and email communication should carry the same branding as your compliment slips, letterheads and business cards.
We can advise, design and nurture the implementation of the company logo as your corporate identity, in both print and online media.
If you are unsure about what you want, or would like a service normally available only to clients for whom we have designed a website, don't hesitate to ask. We offer total flexibility with our services, and whatever you want, no matter how complex, our experienced offshore development teams can provide a solution to meet your requirements.
For further information, ask for a FREE quotation and we'll get right back to you, or if you know what you want, simply
ORDER NOW
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